Alan Furman & Co - Rolex Watches

World Standard in Beauty and Rugged Reliability.

Rolex watches have set the standard for quality,
elegance and durability in timekeeping for over eight decades.


Please choose your Rolex or scroll down for more.

Please choose your Rolex or scroll down for more.

Custom Watch Accessories!

We sell the full line of Rolex watches (except
for the Cellini line) at greatly discounted prices.

All Rolex watches are new and come with a 2-Year
Parts and Labor Warranty. In addition to the 2-Year Parts
and Labor Warranty, we also provide our customers with
a FREE Limited Lifetime Warranty on parts.

Please call us at (800) 654-7184 with questions about pricing,
availability, or service on any watch manufactured
by Rolex.

Questions? Call us!
(800) 654-7184

Visit Our Showroom
Monday - Friday
10:00 AM to 5:00 PM
Eastern Time

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Member Since 1985

W A T C H W I N D E R S

Man's Rolex President Day-Date

Model 118238 Retail Price - $24,800 Our Price - $18,555 Your Savings - $6,245	Model 118238 Retail Price - $27,300 Our Price - $20,645 Your Savings - $6,655	Model 118238 Retail Price - $27,300 Our Price - $19,760 Your Savings - $7,540	Model 118348 Retail Price - $39,200 Our Price - $29,650 Your Savings - $9,550	Model 118238 Retail Price - $39,200 Our Price - $22,810 Your Savings - $16,390
Model 118388 Retail Price - $43,000 Our Price - $32,250 Your Savings - $10,750	Model 118238 Retail Price - $75,900 Our Price - $37,795 Your Savings - $38,105	Model 118208 Retail Price - $23,300 Our Price - $17,475 Your Savings - $5,825	Model 118208 Retail Price - $27,250 Our Price - $18,650 Your Savings - $8,600	Model 118239 Retail Price - $27,350 Our Price - $20,260 Your Savings - $7,090
Model 118239 Retail Price - $29,850 Our Price - $22,200 Your Savings - $7,650	Model 118209 Retail Price - $25,850 Our Price - $19,360 Your Savings - $6,490	Model 118235 Retail Price - $27,350 Our Price - $20,485 Your Savings - $6,865	Model 118205 Retail Price - $29,800 Our Price - $22,350 Your Savings - $7,450	Model 118206 Retail Price - $47,750 Our Price - $35,295 Your Savings - $12,455

		Model 118206 Retail Price - $50,250 Our Price - $37,135 Your Savings - $13,115

New Watches • 2-Year Parts & Labor Warranty • Free Extended Warranty • (800) 654-7184

Man's Rolex Day-Date II

Model 218238 Retail Price - $27,650 Our Price - $20,740 Your Savings - $6,910	Model 218239 Retail Price - $30,200 Our Price - $22,650 Your Savings - $7,550	Model 218235 Retail Price - $30,200 Our Price - $22,650 Your Savings - $7,550	Model 218206 Retail Price - $51,050 Our Price - $38,290 Your Savings - $12,760
New Watches • 2-Year Parts & Labor Warranty • Free Extended Warranty • (800) 654-7184

Man's Rolex Day-Date Special Edition

Model 18948 Retail Price - $46,050 Our Price - $34,110 Your Savings - $11,940	Model 18948 Retail Price - $46,050 Our Price - $34,110 Your Savings - $11,940	Model 18946 Retail Price - $81,750 Our Price - $61,050 Your Savings - $20,700	Model 18946 Retail Price - $83,650 Our Price - $62,710 Your Savings - $20,940	Model 18956 Retail Price - $246,550 Our Price - $184,915 Your Savings - $61,635
New Watches • 2-Year Parts & Labor Warranty • Free Extended Warranty • (800) 654-7184

Man's Rolex Datejust

Model 116203 Retail Price - $8,325 Our Price - $6,630 Your Savings - $1,695	Model 116233 Retail Price - $8,750 Our Price - $6,970 Your Savings - $1,780	Model 116233 Retail Price - $8,375 Our Price - $6,670 Your Savings - $1,705	Model 116233 Retail Price - $10,400 Our Price - $8,290 Your Savings - $2,110	Model 116233 Retail Price - $10,400 Our Price - $7,900 Your Savings - $2,500
Model 116231 Retail Price - $9,050 Our Price - $7,240 Your Savings - $1,810	Model 116231 Retail Price - $8,675 Our Price - $6,940 Your Savings - $1,735	Model 116200 Retail Price - $5,450 Our Price - $4,350 Your Savings - $1,100	Model 116200 Retail Price - $5,550 Our Price - $4,540 Your Savings - $1,010	Model 116234 Retail Price - $6,400 Our Price - $5,240 Your Savings - $1,160
Model 116234 Retail Price - $6,500 Our Price - $5,320 Your Savings - $1,180	Model 116234 Retail Price - $8,150 Our Price - $6,675 Your Savings - $1,475	Model 116261 Retail Price - $9,050 Our Price - $7,165 Your Savings - $1,885	Model 116263 Retail Price - $9,125 Our Price - $7,755 Your Savings - $1,370	Model 116263 Retail Price - $8,750 Our Price - $7,165 Your Savings - $1,585
Model 116264 Retail Price - $6,775 Our Price - $5,415 Your Savings - $1,360	Model 116138 Retail Price - $16,250 Our Price - $12,675 Your Savings - $3,575	Model 116138 Retail Price - $16,250 Our Price - $12,285 Your Savings - $3,965	Model 116188 Retail Price - $28,500 Our Price - $21,000 Your Savings - $7,500	Model 116238 Retail Price - $22,750 Our Price - $17,035 Your Savings - $5,715
	Model 116208 Retail Price - $22,700 Our Price - $16,995 Your Savings - $5,705	Model 116139 Retail Price - $17,700 Our Price - $14,160 Your Savings - $3,540	Model 116189 Retail Price - $47,000 Our Price - $39,920 Your Savings - $7,080

New Watches • 2-Year Parts & Labor Warranty • Free Extended Warranty • (800) 654-7184

Man's Rolex Submariner

Model 16600 Sea-Dweller 4000 Retail Price - $6,400 Our Price - $6,225 Your Savings - $175	Model 116660 Deep Sea Retail Price - $9,250 Our Price - $8,695 Your Savings - $555	Model 14060M Non-Date Retail Price - $5,450 Our Price - $4,420 Your Savings - $1,030	Model 16610 Retail Price - $6,000 Our Price - $5,265 Your Savings - $735	Model 16610V "50th Anniversary" Retail Price - $6,400 Our Price - $5,500 Your Savings - $900
Model 16613 Retail Price - $9,300 Our Price - $7,240 Your Savings - $2,060	Model 16613 Retail Price - $9,300 Our Price - $7,240 Your Savings - $2,060	Model 16613 Retail Price - $11,700 Our Price - $9,160 Your Savings - $2,540	Model 16613 Retail Price - $11,700 Our Price - $8,665 Your Savings - $3,035	Model 16613 Retail Price - $11,700 Our Price - $9,160 Your Savings - $2,540
Model 16613 Retail Price - $11,700 Our Price - $8,665 Your Savings - $3,035	Model 16618 Retail Price - $25,250 Our Price - $18,940 Your Savings - $6,310	Model 16618 Retail Price - $25,250 Our Price - $18,940 Your Savings - $6,310	Model 16618 Retail Price - $27,650 Our Price - $21,015 Your Savings - $6,635	Model 16618 Retail Price - $27,650 Our Price - $21,015 Your Savings - $6,635

		Model 116618 Retail Price - $27,250 Our Price - $21,800 Your Savings - $5,450
New Watches • 2-Year Parts & Labor Warranty • Free Extended Warranty • (800) 654-7184

Man's Rolex Milgauss

	Model 116400 Retail Price - $6,200 Our Price - $5,575 Your Savings - $625	Model 116400 Retail Price - $6,200 Our Price - $5,575 Your Savings - $625	Model 116400V Our Price - $7,585
New Watches • 2-Year Parts & Labor Warranty • Free Extended Warranty • (800) 654-7184

	Rolex Explorer Model 114270 Retail Price - $5,050 Our Price - $4,295 Your Savings - $755	Rolex Explorer II Model 16570 Retail Price - $5,925 Our Price - $5,035 Your Savings - $890	Rolex Explorer II Model 16570 Retail Price - $5,925 Our Price - $5,035 Your Savings - $890

New Watches • 2-Year Parts & Labor Warranty • Free Extended Warranty • (800) 654-7184

Man's Rolex Air King

Model 114200 Retail Price - $4,200 Our Price - $3,445 Your Savings - $755	Model 114200 Retail Price - $4,200 Our Price - $3,445 Your Savings - $755	Model 114200 Retail Price - $4,200 Our Price - $3,445 Your Savings - $755	Model 114200 Retail Price - $4,200 Our Price - $3,445 Your Savings - $755	Model 114200 Retail Price - $4,200 Our Price - $3,445 Your Savings - $755
	Model 114200 Retail Price - $4,200 Our Price - $3,445 Your Savings - $755		Model 114210 Retail Price - $4,250 Our Price - $3,485 Your Savings - $765

New Watches • 2-Year Parts & Labor Warranty • Free Extended Warranty • (800) 654-7184

Man's Rolex GMT-Master II

Model 116710 Retail Price - $7,000 Our Price - $6,125 Your Savings - $875	Model 116713 Retail Price - $10,350 Our Price - $8,295 Your Savings - $2,055	Model 116718 Retail Price - $25,550 Our Price - $18,960 Your Savings - $6,590	Model 116718 Retail Price - $25,550 Our Price - $18,960 Your Savings - $6,590

New Watches • 2-Year Parts & Labor Warranty • Free Extended Warranty • (800) 654-7184

Man's Rolex Daytona

Model 116520 Our Price - $11,395	Model 116520 Our Price - $11,395	Model 116523 Retail Price - $14,250 Our Price - $11,180 Your Savings - $3,070	Model 116523 Retail Price - $14,250 Our Price - $11,180 Your Savings - $3,070	Model 116523 Retail Price - $14,250 Our Price - $11,180 Your Savings - $3,070
Model 116523 Retail Price - $14,250 Our Price - $11,180 Your Savings - $3,070	Model 116523 Retail Price - $15,900 Our Price - $12,720 Your Savings - $3,180	Model 116523 Retail Price - $15,900 Our Price - $12,720 Your Savings - $3,180	Model 116523 Retail Price - $16,450 Our Price - $13,160 Your Savings - $3,290	Model 116523 Retail Price - $16,450 Our Price - $13,160 Your Savings - $3,290
Model 116523 Retail Price - $18,150 Our Price - $14,420 Your Savings - $3,730	Model 116528 Retail Price - $28,100 Our Price - $20,770 Your Savings - $7,330	Model 116528 Retail Price - $28,100 Our Price - $20,770 Your Savings - $7,330	Model 116528 Retail Price - $28,100 Our Price - $20,770 Your Savings - $7,330	Model 116528 Retail Price - $29,750 Our Price - $22,880 Your Savings - $6,870
Model 116528 Retail Price - $29,750 Our Price - $22,880 Your Savings - $6,870	Model 116528 Retail Price - $32,000 Our Price - $24,610 Your Savings - $7,390	Model 116518 Retail Price - $20,300 Our Price - $15,340 Your Savings - $4,960	Model 116518 Retail Price - $22,500 Our Price - $17,295 Your Savings - $5,205	Model 116518 Retail Price - $21,950 Our Price - $16,870 Your Savings - $5,080
Model 116518 Retail Price - $21,950 Our Price - $16,870 Your Savings - $5,080	Model 116518 Retail Price - $24,200 Our Price - $18,605 Your Savings - $5,595	Model 116519 Retail Price - $21,850 Our Price - $16,795 Your Savings - $5,055	Model 116519 Retail Price - $23,500 Our Price - $18,065 Your Savings - $5,435	Model 116519 Retail Price - $24,050 Our Price - $18,490 Your Savings - $5,560
Model 116519 Retail Price - $25,750 Our Price - $19,800 Your Savings - $5,950	Model 116589RBR Retail Price - $43,900 Our Price - $34,970 Your Savings - $8,930	Model 116509 Retail Price - $30,700 Our Price - $23,025 Your Savings - $7,675	Model 116509 Retail Price - $30,700 Our Price - $23,025 Your Savings - $7,675	Model 116505 Retail Price - $30,700 Our Price - $23,025 Your Savings - $7,675

New Watches • 2-Year Parts & Labor Warranty • Free Extended Warranty • (800) 654-7184

Man's 40mm & 35mm Rolex Yacht-Master

Model 16628 Retail Price - $25,000 Our Price - $18,720 Your Savings - $6,280	Model 16628 Retail Price - $25,000 Our Price - $18,720 Your Savings - $6,280	Model 168628 Retail Price - $22,450 Our Price - $16,770 Your Savings - $5,680	Model 168628 Retail Price - $22,450 Our Price - $16,770 Your Savings - $5,680	Model 168628 Retail Price - $22,450 Our Price - $16,770 Your Savings - $5,680
Model 168628 Retail Price - $22,450 Our Price - $16,770 Your Savings - $5,680	Model 16623 Retail Price - $10,300 Our Price - $8,240 Your Savings - $2,060	Model 16623 Retail Price - $10,300 Our Price - $8,240 Your Savings - $2,060	Model 16623 Retail Price - $10,300 Our Price - $8,240 Your Savings - $2,060	Model 16623 Retail Price - $10,300 Our Price - $8,240 Your Savings - $2,060
Model 168623 Retail Price - $9,300 Our Price - $7,410 Your Savings - $1,890	Model 168623 Retail Price - $9,300 Our Price - $7,410 Your Savings - $1,890	Model 168623 Retail Price - $9,300 Our Price - $7,410 Your Savings - $1,890	Model 168623 Retail Price - $9,300 Our Price - $7,440 Your Savings - $1,860	Model 16622 Retail Price - $9,450 Our Price - $7,510 Your Savings - $1,940
	Model 168622 Retail Price - $8,500 Our Price - $6,755 Your Savings - $1,745	Model 116688 Retail Price - $33,650 Our Price - $25,575 Your Savings - $8,075	Model 116689 Retail Price - $37,150 Our Price - $27,825 Your Savings - $9,325

New Watches • 2-Year Parts & Labor Warranty • Free Extended Warranty • (800) 654-7184

Rolex Midsize Datejust

Model 178240 MIDSIZE Retail Price - $5,150 Our Price - $4,215 Your Savings - $935	Model 178274 MIDSIZE Retail Price - $6,050 Our Price - $4,950 Your Savings - $1,100	Model 178274 MIDSIZE Retail Price - $6,150 Our Price - $5,035 Your Savings - $1,115	Model 178274 MIDSIZE Retail Price - $7,800 Our Price - $6,385 Your Savings - $1,415	Model 178273 MIDSIZE Retail Price - $7,875 Our Price - $6,300 Your Savings - $1,575

New Watches • 2-Year Parts & Labor Warranty • Free Extended Warranty • (800) 654-7184

Lady's Rolex President

Model 179178 Retail Price - $18,950 Our Price - $14,185 Your Savings - $4,765	Model 179178 Retail Price - $20,600 Our Price - $14,990 Your Savings - $5,610	Model 179138 Retail Price - $27,350 Our Price - $20,675 Your Savings - $6,675	Model 179178 Retail Price - $27,350 Our Price - $17,640 Your Savings - $9,710	Model 179178 Retail Price - $52,100 Our Price - $31,530 Your Savings - $20,570
Model 179168 Retail Price - $17,900 Our Price - $13,425 Your Savings - $4,475	Model 179168 Retail Price - $19,550 Our Price - $14,200 Your Savings - $5,350	Rose Gold Model 179175 Retail Price - $21,100 Our Price - $15,945 Your Savings - $5,155	Rose Gold Model 179175 Retail Price - $22,750 Our Price - $17,210 Your Savings - $5,540	Rose Gold Model 179165 Retail Price - $21,050 Our Price - $15,790 Your Savings - $5,260
White Gold Model 179179 Retail Price - $21.100 Our Price - $15,945 Your Savings - $5,155	White Gold Model 179179 Retail Price - $22,750 Our Price - $17,210 Your Savings - $5,540	White Gold Model 179179 Retail Price - $29,500 Our Price - $19,675 Your Savings - $9,825	Platinum Model 179166 Retail Price - $36,100 Our Price - $27,045 Your Savings - $9,055	Platinum Model 179136 Retail Price - $70,450 Our Price - $52,810 Your Savings - $17,640

New Watches • 2-Year Parts & Labor Warranty • Free Extended Warranty • (800) 654-7184

Lady's Rolex Datejust

Model 179173 Retail Price - $7,150 Our Price - $5,720 Your Savings - $1,430	Model 179173 Retail Price - $6,775 Our Price - $5,420 Your Savings - $1,355	Model 179173 Retail Price - $8,800 Our Price - $7,010 Your Savings - $1,790	Model 179173